Thursday, 15 December 2011

Main Task: Publishing House Case Study





The Publishing Magazine I have chosen to focus on is Bauera Media. Bauera Media is a famous publishing house that’s published many magazines titles for different target audiences. The publish magazines such as Closer, Heat , Match, Mojo, Kerrang and many more. The audiences that they mainly look at for publishing are Middle Aged men and women. They have a variety of genres to suit different people. Some magazines are mainly for women or pregnant women or men who like sports or men who enjoy music. The reason why they have different target audiences is so they have many costumers. Being limited in there audiences wont make them as successful and known as they could achieve to be. Bauera Media have other media interests, not only to they publish magazines but they also publish radio shows, TV programmes, online sites and mobile broadcasting.



Bauer Media do not produce my genre of magazine nor do they have the same target audiences as me. My Magazine genre is Afrobeat and the target audience is teenagers. The reason why I would chose this publishing house to publish my magazine is because judging by the outcome and demand of the products that they do produce and they are outstanding. I would like to introduce a new genre to the company. I know there are great demands for my magazine therefore hopefully in due course I would have pave the way for more teenage aimed magazines to be published but Bauer Media

No comments:

Post a Comment