Thursday, 22 September 2011

Induction: Movie Poster Textual Analysis



Denotation: A man standing in the middle of a cave
Connotation: An archaeologist, who is in a cave, as part as he's adventure. The main thing in his adventure being the skull behind him


Anchorage: The font suggests it’s old. The title 'Indiana Jones' is written in a cartoony form, which suggests that the man is a character.


Costume: Indiana Jones is dressed in an old fashioned archaeologist uniform; the khaki uniform and hat suggest he's in a safari location.


Props: The whip is a signature weapon/item, and so is the gun. The gun suggests that this is an action film.
Setting: The setting is gloomy and it seems as if he's in cave which is not unusual for an archaeologist, however, the cave doesn’t seem like an ordinary cave, this creates suspense to the audience, there's a fiery skull behind him. This image maybe taken from the film itself as a 'sneak peak' for the audience it also reiterates the title; 'and the kingdom of crystal skulls.' Also one each side of the poster seems like a foreign hieroglyphics which suggest and gives the impression that 'Indiana Jones' is in a foreign country.


NVC: The NVC of the character is very confidence, he's standing feet arms width apart, and he’s shoulders are broad, he's fist are clenched. He looks like and alpha-male. He's facial impressions looks as if he was running, he's mouth is slightly open, he's face looks sweaty, this shows he's been doing some hard either running, fighting ECT, nevertheless, his stance still seems confident.



Lighting: The Posters lighting is produced by the fiery skull at the back of the man, this effect makes the setting seem like he's in a cave.



Font: The Font of the title 'Indiana Jones' seems cartoony, similar to the Flintstones title font. The font suggest the film will be family friendly. Whereas the sub-title's font is written with a matrix font, the types of font’s spies/special agents use as if Indian Jones' on a mission to the kingdom of skulls.


A few of his top buttons have been left undone maybe to either suggest that it’s either hot where he is located or to show the hard work also with his sleeves; they're rolled up which may indicate that he maybe doing hard work.
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